KELLY O’DONNELL, PGA – MERCHANDISER OF THE YEAR (RESORT FACILITIES)
Wolfdancer Golf Club – Lost Pines, Texas
Kelly O’Donnell, PGA Director of Golf at Wolfdancer Golf Club at the Hyatt Regency Lost Pines (Texas) Resort & Spa, is the recipient of the 2016 PGA Merchandiser of the Year Award for Resort Facilities. With more than 30 years of service in the golf industry, he attributes Wolfdancer’s success to a team focus on exceeding guest expectations and creating guest memories, using a “guest first, no matter what it takes” merchandising philosophy. The 1,500 square-foot golf shop is the heart of Wolfdancer’s diverse community. It creates an inviting sanctuary where all are welcome, where the game of golf is celebrated and where guests are truly served. Innovative merchandising creates this welcoming atmosphere and supports profitable shop sales. O’Donnell’s career traces back to 1984, where he became a PGA Assistant Golf Professional at Rolling Hills Country Club in Arlington, Texas. Among his career stops, he served as Product Manager for Sales and Marketing for the Ben Hogan Company on two occasions in the late 1980s and mid-1990s. Most recently, O’Donnell has worked at Wolfdancer Golf Club twice, first as PGA Head Professional from 2006-2009, and as PGA Director of Golf since 2013. In between, he served as PGA Director of Golf at White Bluff Resort in Whitney, Texas. O’Donnell was named Section Merchandiser of the Year for the Northern Texas PGA Section in 2011, and three times for the Southern Texas PGA Section in 2009, 2013 and 2015.